books
Marketing
Description

This certificate focuses on business marketing principles, strategy development, tactics, and necessary technology tools. 

Learning Outcomes
  • • Apply marketing principles to business problems
  • Work effectively as a team member to develop a strategic marketing plan
  • Establish marketing objectives and develop integrated marketing strategies that support them – both traditional and digital
  • Demonstrate fundamental skills in marketing, advertising, and selling
  • Create and repurpose content for the digital environment
  • Demonstrate media planning and budget preparation
  • Analyze and optimize campaigns based on data inputs
  • Demonstrate understanding of cultural and ethical considerations in marketing
Prerequisites

Some classes have prerequisites. Prerequisites are those classes that prove eligibility for entry-level classes by testing or by having satisfied prior course work. Course work earned at other institutions must be unofficially evaluated or approved by a program advisor before registering.

Curriculum

Course #

Marketing Certificate

Credit Hours

BUS 114

Introduction to Marketing

5

BUS 226

Advertising and Sales Promotion

5

BUS 227

Digital Marketing

5

BUS 228

Social Media Marketing

5

BUS 118*

Project Management Introduction and Overview

5

CWE 110

Internship

3

CWE 101

Portfolio

2

 

TOTAL

30 credits

*Requires prerequisites BUS 169 and BUS 236.

 

Total Credits
30
Total Credits -- Minimum
30.00
Sequence

This program of study is outlined by quarter, and courses should be taken in the indicated sequence. However, it should not be concluded that students will always proceed through their program of study exactly as prescribed here. The number of quarters listed here is minimal. Not all courses are offered every quarter. Individual student experiences, educational and training background, and personal schedules and demands all may affect the time it takes to finish this program.  Also, in general, summer quarter is not considered one of the full-time quarters in the program.

Most common sequence:

Fall

Winter

Spring

Summer

BUS 114 Intro to Marketing (5 cr.)

 

BUS 118 Project Mgmt. Overview (5 cr.)

BUS 226 Advertising & Sales Promotion (5 cr.)

 

BUS 227 Digital Marketing (5 cr.)

 

CWE 101 Portfolio (2 cr.)

(or following Fall)

BUS 228 Social Media Marketing (5 cr.)

 

CWE 110 Internship (3 cr.)

(May be taken Spring or Summer)

[CWE 110 – if not taken in Spring]

 

Notes

Advanced placement testing, work experience, and transfer of credits may result in course waivers, credit transfer, and advanced placement. Please consult a college advisor and/or the program coordinator.