This certificate focuses on business marketing principles, strategy development, tactics, and necessary technology tools.
Estimated Length of Completion
Program lengths are estimates, not guarantees. For the most current program information, please check with the program contact.
Associate Transfer Degrees
Associate Transfer Degrees: Two-year transfer degrees let you take your freshman and sophomore classes at Seattle Colleges for a fraction of the cost, and then transfer to a four-year university with the skills and confidence to succeed. Be sure to work with a transfer advisor at Seattle Colleges and the four-year institution you plan to attend.
Depending on your program pathway, you can earn either an Associate of Fine Arts, Associate of Arts (AA-DTA), Associate in Business (AB-DTA), or Associate of Science (AS), general, Track 1 or Track 2.
Program Pathway Map
Program Pathways are a series of courses and experiences carefully selected to help you earn your credential and prepare for your career or university transfer. Program Pathway Maps guide you through quarter-by-quarter coursework, indicate when you’ll need to complete important steps, and describe popular careers in this pathway. Some course sequences or recommended courses can be customized or adjusted by speaking with an advisor.
Note: Advanced placement testing, work experience, and transfer of credits may result in course waivers, credit transfer, and advanced placement. Please consult a college advisor and/or the program coordinator.
English Composition I
Course Substitute : equivalent English course
English 101 is a college-level writing course that emphasizes academic writing and major strategies of reading and writing analytically. Writing assignments focus on engaging with and responding to a variety of texts. Instruction encourages students to develop, through revision and reflection, as readers, writers, and critical thinkers. Prereq: Eligibility for ENGL&101.
Students are strongly encouraged to meet with an advisor to discuss specific career goals and recommended coursework.
Generic Description for Career information for all programs
For current employment and wage estimates, please visit the following online resources and search for the relevant occupational term:
All costs are estimates and are not guarantees. For the most current program information, check with an adviser by calling 206.934.5391. There are additional costs for books and supplies. Each student is responsible for the purchase of certain supplies and required tools before the instruction begins.
Hours may vary based on specific program requirements. For the most current program information, check with an adviser by calling 206.934.5391.
Introduction to Marketing
Marketing presents an opportunity: find a need and fill it! Responding to the wants and needs of the consumer with the right product, price, promotion, and distribution forms the basis of the marketing concept. Marketing is dynamic, highly-visible, and often very controversial. Marketers must demonstrate value, quality, and service exceeding customer demands while maintaining channel relationships and meeting company goals and objectives. Marketing methods vary, but the need for marketing remains constant in the face of changing business practices. Marketing is essential to survival in today's customer-driven business. Prerequisite: Eligible for English 101 through English Placement Test or completion of English 097/098.
Project Management Introduction and Overview
Must be eligible for ENGL& 101 through English Placement Test of completion of ENGL 097/098 or completion of ABE 050 with minimum 2.0
This course is an overview of project management from a business perspective. Topics will include project authorization & planning as well as managing project resources, scheduling, budgeting and risk. Students will apply principles to their own project.
Advertising & Sales Promotion
This course presents elements of advertising and sales promotion. Students will gain an understanding of strategy, branding, lead generation, messaging, creative choices, selection of appropriate media, traditional and digital, developing an integrated marketing communications plan, and tracking and analyzing campaigns. The class will also study the social, ethical, and economic aspects of advertising and promotion. REQUIRED: ENGL&101 or ENGL&235; Strongly RECOMMENDED: BUS 114.
Students learn the fundamentals of digital marketing, including search engine optimization (SEO), search engine marketing (SEM), display advertising, content creation, e-mail marketing, social media strategy, mobile marketing, and analytics/measurement. Students have opportunities to experiment with these methods and also learn the importance of building an integrated marketing strategy. Prerequisite: ENGL&101 or ENGL&235: Recommended: BUS114 Intro to Marketing or marketing experience.
Social Media Marketing
Learn best practices for effective marketing with social media platforms to engage with customers, learn from them, and positively influence them toward a company or product brand or nonprofit. Avoid the risks associated with careless social media practices. Gain hands-on practice with developing and implementing a social media marketing plan.
Portfolio, Job Search Preparation and Job Shadow
Learn how to find, and succeed in the internship or job you want. Students create portfolios, research resources, develop job search tools, and integrate identify workplace competencies. The 3rd credit provides students practical, experiential learning through Job Shadow and Informational Interviewing. Prepares students to compete for internship and employment opportunities and/or to transfer to a 4 year institution. (Variable 2-3 credit) Prereq: Eligibility for ENG 98.
In CWE 110, students apply theory and skills learned in previously completed courses to their internship work site. Students write learning objectives, participate in online discussions, have performance evaluations, and share/reflect on their experiences through oral presentation and a final essay. Hybrid course meets 2x during the quarter. Read instructor notes for meeting dates and times. Credits variable (2-3). Prerequisite: CWE 101 or Instructor permission.