Marketing

Course Substitute : equivalent English course

English 101 is a college-level writing course that emphasizes academic writing and major strategies of reading and writing analytically. Writing assignments focus on engaging with and responding to a variety of texts. Instruction encourages students to develop, through revision and reflection, as readers, writers, and critical thinkers. Prereq: Eligibility for ENGL&101.

Marketing presents an opportunity: find a need and fill it! Responding to the wants and needs of the consumer with the right product, price, promotion, and distribution forms the basis of the marketing concept. Marketing is dynamic, highly-visible, and often very controversial. Marketers must demonstrate value, quality, and service exceeding customer demands while maintaining channel relationships and meeting company goals and objectives. Marketing methods vary, but the need for marketing remains constant in the face of changing business practices. Marketing is essential to survival in today's customer-driven business. Prerequisite: Eligible for English 101 through English Placement Test or completion of English 097/098.

Must be eligible for ENGL& 101 through English Placement Test of completion of ENGL 097/098 or completion of ABE 050 with minimum 2.0

This course is an overview of project management from a business perspective. Topics will include project authorization & planning as well as managing project resources, scheduling, budgeting and risk. Students will apply principles to their own project.

This course presents elements of advertising and sales promotion. Students will gain an understanding of strategy, branding, lead generation, messaging, creative choices, selection of appropriate media, traditional and digital, developing an integrated marketing communications plan, and tracking and analyzing campaigns. The class will also study the social, ethical, and economic aspects of advertising and promotion. REQUIRED: ENGL&101 or ENGL&235; Strongly RECOMMENDED: BUS 114.

Students learn the fundamentals of digital marketing, including search engine optimization (SEO), search engine marketing (SEM), display advertising, content creation, e-mail marketing, social media strategy, mobile marketing, and analytics/measurement. Students have opportunities to experiment with these methods and also learn the importance of building an integrated marketing strategy. Prerequisite: ENGL&101 or ENGL&235: Recommended: BUS114 Intro to Marketing or marketing experience.

Learn best practices for effective marketing with social media platforms to engage with customers, learn from them, and positively influence them toward a company or product brand or nonprofit. Avoid the risks associated with careless social media practices. Gain hands-on practice with developing and implementing a social media marketing plan.

Learn how to find, and succeed in the internship or job you want. Students create portfolios, research resources, develop job search tools, and integrate identify workplace competencies. The 3rd credit provides students practical, experiential learning through Job Shadow and Informational Interviewing. Prepares students to compete for internship and employment opportunities and/or to transfer to a 4 year institution. (Variable 2-3 credit) Prereq: Eligibility for ENG 98.

In CWE 110, students apply theory and skills learned in previously completed courses to their internship work site. Students write learning objectives, participate in online discussions, have performance evaluations, and share/reflect on their experiences through oral presentation and a final essay. Hybrid course meets 2x during the quarter. Read instructor notes for meeting dates and times. Credits variable (2-3). Prerequisite: CWE 101 or Instructor permission.