The Communication, Business & Media certificate program combines Business (a professional / technical program) and Communication (a transfer program) to create a unique professional career program. THIS PROGRAM IS NOT CURRENTLY ACCEPTING NEW STUDENTS.
| Course Number | Course Title | Credits |
|---|---|---|
| BUS114 | Introduction to Marketing | 5 |
| BUS210 | Business and Economic Statistics | 5 |
| CMST195 | Media Management & Operations | 5 |
| CMST255 | Writing for Organizations & the Media | 5 |
| either CMST&220 or CMST275 or BUS236 |
Public Speaking Online Communication Interpersonal Communications for the Workplace |
5 |
| either CMST235 or BUS156 |
Media Research, Marketing, & Sales Introduction to eBusiness and Commerce |
5 |
| either CMST265 or BUS112 |
Media Relations & Ethics Multi-Cultural Issues in the American Workplace |
5 |
| either CMST290 or BUS229 |
Media Project Management Practicum Project Management |
5 |
| either CMST291 or CMST292 or CMST293 or CMST294 |
Internet & Print Practicum Radio & Audio Practicum Television & Video Practicum News & Public Information Practicum |
5 |
One of the following optional credits may be taken with permission from the program coordinator.
| Course Number | Course Title | Credits |
|---|---|---|
| either CMST295 or BUS197 or CWE110 |
Studies & Works in Communication Work Experience and Business Occupations Internship |
5 5 3 |
Advanced placement testing, work experience, and transfer of credits may result in course waivers, credit transfer, and advanced placement. Students should consult with an advisor regarding individual course prerequisites and advanced placement status.
This program curriculum contains substantial and coherent general education and related instruction. General education provides the broad, non-specialized portion of the students' education that includes: communication, quantitative reasoning, human relations, U.S. cultures or global studies. The general education requirements address this description of general education. Other program requirements outside of this division (e.g., English and math) represent related instruction in support of skills and knowledge necessary in this field of study.
Throughout this program of study the importance of a responsible and professional work ethic is stressed. Factors leading to such a work ethic are identified and discussed. Instruction is also provided in effective leadership and how it enhances the work environment. Input from this program's industrial advisory committee is essential to curriculum content pertaining to the work ethic and leadership as well as the technically oriented curriculum.
Effective beginning: Fall 2004
Communication Business & Media
614A / 10.0105